News — tpd

Can e-cigarettes claim to be healthy?

Can e-cigarettes claim to be healthy?

Following a consultation, and in light of sector-wide changes to the likely availability and quality of evidence and a regulatory regime setting product standards, CAP and BCAP have lifted the blanket ban on health claims for e-cigarettes. A health claim is any claim that a relationship exists between an e-cigarette, or one of its constituents, and health. So does this mean that marketers are now free to advertise their e-cigarettes as healthy? Or at least, that they are safer than tobacco?TPD prohibitions still applyNot so fast. Firstly, the EU Tobacco Products Directive (TPD) is in force, so the relaxation of...

Read more →